WLAN FOR RETAIL
THE MOBILE CONSUMER
Retailers face a number of challenges in our rapidly changing business environment. Stores need to deliver the right information, at the right time in the right place during the shopper’s journey. Consumers also demand access to information on their own, from the initial point of decision, to checkout, and post purchase.
Collaborate effectively for improved productivity, while gathering data to assess and achieve accurate metrics on shopper behavior and operations.
With pervasive wireless access in stores and corporate offices, IT departments can provide guest access services for partners, vendors, and customers. Guest access that is secure and isolated from the corporate information enables suppliers to gain real-time visibility into stock levels and to reorder to avoid losing sales because of lack of inventory.
Additionally, partners can "push" promotions to in-store advertising venues, keeping customers apprised of the latest offers. Extending quick access to information on products not only to managers and employees, but also to customers through Wi-Fi access or in-store kiosks increases the value of the information that retailers have about products. Ultimately, access to product information helps customers feel comfortable with their purchases. In addition, certain retailers can increase the length of customer visits as well as brand loyalty simply by providing wireless Internet access to customers.